Our history
Created in 2024, by Avva Marinov @avvamarinov in Nice, Gaiha shop was born from passion and will to create a brand that celebrates the beauty of diversity and individuality, inspiring others to embrace who they truly are, with confidence and pride. In her 38m2 she embarks on this adventure of a lifetime.
Passionate about photography since childhood, Avva implements her passion for fashion and her creativity in all Gaiha shop collections, with the aim of creating a community where everyone feels included and valued, where differences are celebrated and where self love is encouraged.
Our mission is to provide you with clothing and accessories that reflect your unique style while giving you the power to feel good about yourself.
Each piece in our collection is carefully selected for its quality, comfort and timeless aesthetic, so you can feel confident and comfortable in what you wear. Whether you lead a busy life in the city, or prefer relaxing moments in the countryside, our clothing adapts to your lifestyle, offering you both comfort and elegance.
Join us to redefine fashion standards, celebrate individuality and reveal your unique style.“Perfection is not the key to happiness. It is self-acceptance and gratitude for each moment that leads to personal and professional fulfillment. »